APME Vegas

Monday, Sept. 8

Thriving in the Digital Age

• 9 a.m.-noon APME Board of Directors Meeting

Location: Summerlin Ballroom F

• 1 p.m. Floor managers meeting

Location:

• 2:30-3:45 p.m. CONFERENCE OPENING SESSION

APME Celebrates 75 Years of Making a Difference

A walk through APME’s role in journalism history and a look at the issues that helped shaped our present.

Location: Summerlin Ballroom A, B

• 3:45-4 p.m. Break

• 4-5 p.m. APME GENERAL SESSION

Vegas and Audience Management

Terry Lanni, a leading Vegas casino executive, talks about how Vegas gaming industry successfully reinvents itself. J. Terrence ("Terry") Lanni is Chairman of the Board and Chief Executive Officer of MGM MIRAGE, the world's leading hotel and gaming companies headquartered in Las Vegas, Nevada. Lanni joined MGM Grand, Inc. on June 1, 1995, as President and Chief Executive Officer and a member of the Board of Directors. He was named to his current position in July 1995.

Location: Summerlin Ballroom A, B

• 5-6 p.m. APME GENERAL SESSION

Social networking and building communities

Engaging readers on their interests is adding to the richness of online content offered by newspaper websites. The result has been a positive impact on the core product and niche publications with the inclusion of more voices from the community. Jennifer Carroll, Vice President of Digital Content at Gannett Digital, holds a discussion with leading social networking gurus, Dave Panos, CEO of Pluck and Jack Dorsey, CEO of Twitter, on what the future holds.

Location: Summerlin Ballroom A, B

• 6:30-9:30 p.m. Opening Reception and APME Auction

An evening at Springs Preserves

See how Las Vegas sprang from the desert at this spring. And learn how the metro area, dependent upon Lake Mead for water, sees the future when the resource it depends upon is expected to dry up by 2025.

In the evening you will see the desert from a new perspective, with a beautiful view of the Las Vegas Strip and food served by Wolfgang Puck.

Bid on journalism memorabilia, sports events, food, booze and jewelry.

Location: Springs Preserves

Sponsor: Las Vegas Review Journal

Tuesday, Sept. 9

APME conference opens with historic joint sessions with SND and APPM at the Red Rock Casino and Resort

• 8-8:25 a.m. Continental Breakfast

Mall of Ideas opens

Location: Charleston Ballroom

• 8:25-8:30 a.m. Video Journal

Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.

• 8:30-8:35 a.m. Formal Welcome APPM President

• 8:35-8:40 a.m. Formal Welcome by SND President

• 8:40-8:45 a.m. Formal Welcome by APME President

Location: Red Rock Ballroom

• 8:45-10:00 a.m. What Editors Can Learn from Top Digital Dogs

A discussion with the industry’s top digital chiefs – Chris Saridakis, Gannett’s senior vice president and chief digital officer, Howard Weaver, McClatchy’s vice president of news, and Rob Curley, the Las Vegas Sun’s digital chief – on what role editors play in future digital strategies. Moderator: David Ledford APME President

Location: Red Rock Ballroom

• 10:00-10:15 a.m. Break

(Check out the combined Mall of Ideas!)

• 10:15-11:45 a.m. Your Associated Press

A review and look ahead with AP news executives. Among the topics for discussion: Iraq, Afghanistan, Olympics, elections, and other coverage issues. Presenters: Kathleen Carroll, Mike Silverman, Mike Oreskes, Santiago Lyon.

Moderator: Kathleen Carroll, Executive Editor of the AP

Location: Summerlin Ballroom A, B

Sponsor: The Associated Press, www.ap.org

• Noon-1:00 p.m. AP Awards Luncheon

Location: Red Rock Ballroom

• 1-1:30 p.m. Member Choice Implementation

Location: Summerlin Ballroom A, B

• 1:45-3:00 p.m. APME breakout workshops

A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.

How to Juggle It All

Kristin Gilger, NewsTrain's top management trainer, dispenses advice on how to manage the daily, niche publications and online – how to maintain, sustain and grow.

Location: Summerlin Ballroom E

Niche publications that work

More and more newsrooms have been called upon to produce products outside the daily. From magazines to zone-specific products this is a conversation with those who are doing them well.

Location: Summerlin Ballroom F

How to get your readers to help you

The growth of online has given many would be journalists platforms. Learn how to help citizen journalist fine tune their reporting and writing skills and how to capitalize on those efforts to expand your daily local report in print and online. Session leader: Adell Crowe

Location: Summerlin Ballroom C

Practical tips for building multimedia teams

Listen in as frontline multimedia editors share their feedback on how to build strong, creative teams by collaborating across the newsroom. Speakers are from the Multimedia Committee of the National Press Photographers Association: Will Sullivan, interactive director of The St. Louis Post Dispatch; Zach Wise, multimedia editor, The Las Vegas Sun; and Regina McCombs, a multimedia faculty member at the Poynter Institute.

Location: Summerlin Ballroom D

Multimedia Ethics: Staying out of trouble

Examines the issues editors face in reporting, editing and displaying multimedia journalism. Ken Irby, of the Poynter Institute, leads a discussion on how to navigate the thorny issues. APPM session.

Location:

• 3:00-3:10 p.m. Break

(Check e-mail, chat up a colleague at the CyberCafe and Lounge)

• 3:10-4:25 p.m. APME breakout workshops

Repeat -- A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.

• 4:25-4:30 p.m. Video Journal

Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.

• 4:30-5:30 p.m. How to decide what news should get top billing in print and online.

Teams from APME, SND, APPM and ONA develop their view of 1A and a web home page.

Location: Red Rock Ballroom

• 6 p.m. APME student conference

Mentors meet with assigned students

Location:

• 6-6:45 p.m. Newcomers Reception for APME and APPM

Mix and mingle with association leadership and members.

Location:

• 7-10 p.m. Freedom Forum Event

The FBI’s efforts to fight crime and its starring role in popular culture are will be examined the Freedom Forum’s presentation of "G-Men and Journalists: Top News Stories of the FBI’s First Century." The program will examine the sometimes contentious, sometimes co-operative relationship between the press and the FBI over the 100 years the bureau has been operating. After the program we will enjoy a night of partying at Red Rock’s Cherry Night Club.

Locations: Red Rock Ballroom, Cherry Night Club

Sponsor: Freedom Forum

Wednesday, Sept. 10

Conference continues at the Red Rock Casino and Resort

• 8:00 a.m. Continental Breakfast

Mall of Ideas opens

Location: Charleston Ballroom

• 8:25-8:30 a.m. Video Journal

Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.

• 8:30-8:35 a.m. Welcome by APME President

David Ledford sets up the day's events.

Location: Pavilion Ballroom

• 8:35-9:50 a.m. APME GENERAL SESSION

Innovative Tools to Improve Your Online Site

The tools of journalism are changing as quickly as journalism itself. Newspapers now have all sorts of new technologies at their disposal. Whether it's creating new forms of storytelling, connecting readers to revelant information or enabling relationships between readers and journalists, there are an increasing number of companies producing innovative tools to help newspaper web sites. Moderator: Jim Brady, Washington Post Panelist: Tony Conrad, CEO, Sphere; Tristan Harris, CEO, Apture and/or Brian Storm, CEO, MediaStorm.

Location: Pavilion Ballroom

• 9:50-10:00 p.m. Break

(Last chance to vote)

• 10-11 a.m. APME GE NERAL SESSION

Race, age and the new presidency

AP political writer Jim Kuhnhenn leads a discussion on how the press can capture, explain and quantify voter feelings about electing the first black or the oldest president.

Location: Pavilion Ballroom

• 11-12:15 p.m. APME GENERAL SESSION

Industry Cutbacks and Online Growth: The Impact on Journalism

A panel of editors discuss a study, by journalist Tyler Marshall and the Pew Research Center’s Project for Excellence in Journalism, which examines an industry caught between two powerful forces -- financial pressures that are resulting staffing cuts and the rise of the web which boosts its competitiveness. The report details the impact on the industry. As newsrooms downsize and press forward with an online emphasis what is being gained and what is being lost? What coverage is disappearing? What new expertise has come into the newsroom, and what knowledge has been lost? Where is the industry headed?

Location: Pavilion Ballroom

• 12:30-1:30 p.m. APME Awards Luncheon

Keynote Speaker: APME President David Ledford

Presentation of the Robert G. McGruder Awards sponsored by the Freedom Forum, APME and ASNE; APME Awards; Pitch by incoming APME President Bobbie Jo Buel on the 2009 conference in St. Louis

Location: Charleston Ballroom A, B, E, F

• 1:35-2:35 p.m. APME GENERAL SESSION

APME GENERAL SESSION

National Reporting Workshop – Earmarks and database reporting Lessons learned on our first-ever national reporting project with the Associated Press and 75 newspapers, and a reporter’s toolkit on other national databases available to help newspapers localize stories. Panelist: Bill Allison, of the Sunlight Foundation and Taxpayers for Common Sense, AP and a reporter involved with earmarks.

Location: Pavilion Ballroom

• 2:35-3:45 p.m. APME Breakout Workshops

A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.

Grabbing News Audiences Online

Just how do people decide where to get their news on the Web? New research from Media Management Center at Northwestern University reveals some startling answers with major implications for Website design, content, features and strategy. MMC's Stacy Lynch and Vivian Vahlberg share results from two new studies, including both adults and teens.

Location: Veranda A

Making Census Numbers Count

A data workshop to learn how to access Census Bureau data online to find great local stories, investigate trends, find data for advertising, circulation and promotion. Attendees will learn how to sign up for news releases and tip sheets, and will get information to help them get ready for the 2010 Census. Learn from an expert data user how to access data that meets your needs and how the Census Bureau can work with you to provide a wide range of current data. The Internet makes it possible for reporters to search=2 0and prepare stories 24 hours a day, seven days a week. Panelists: Jerry O’Donnell, Data Services, Denver Regional Census Center and Douglas Wayland, Senior Media Specialist, Denver Regional Census Center

Location: Veranda B

Climate Change Hits Home; Telling the Local Story

Even though it's global, climate change hits home in all kinds of ways -- and there's a different story to tell in every locality or region. Whatever uncertainties remain, there's little doubt about some of the vulnerable spots: water supply for Southern California, hydropower for the Northwest, farming for the Midwest, or forests and tourism in parts of the East. Sea level rise will change the shape of the Atlantic and Gulf coasts. Veteran reporters Beth Daley of the Boston Globe and Perry Beeman of the Des Moines Register will offer some experience and advice about finding and telling the local climate change story in ways that matter to readers in your community. Rounding out the panel will be a topnotch climate scientist who can provide insights into the state of research on this complex topic. The Society of Environmental Journalists will support this session with story templates, source lists, and databases.

Location: Veranda C

• 3:45-4 p.m. Break

• 4:00-5:10 p.m. APME breakout workshops

Repeat -- A series of concurrent sessions will introduce you to new concepts and best practices in use at newspapers across the country.

• 5:30-6:30 p.m. APME Business Meeting and Jour nalism Today sessions

Be a part of the organization.

Location: Pavilion Ballroom

• 6:30 p.m. and beyond Dinner on your own

Enjoy the Vegas, Remember “What goes on in Vegas will NOT stay in Vegas”

Thursday, Sept. 11

• 7:55-8 a.m. Video Journal

Produced by APPM and student journalists from the University of Nevada Reno, the journal highlights the previous day's events.

• 8-10 a.m. So Why Are We Doing This Anyway?

It's the leadership challenge from hell: Grow readership and revenue in an increasingly fragmented and competitive media environment -- while simultaneously dismantling your staff. It's driven you to sift through hundreds of ideas, trying to answer the question, "What Should We Do?" Ask the question you rarely have time to ponder: Why do I do journalism? Join this interactive exercise to reflect on your own motivation and go home with new perspective on your newsroom leadership. Think: What's my Why?

Session Leader: Butch Ward

Location: Pavilion Ballroom

• 10-11 a.m. APME Innovator of the Year Award

The three finalists for the second-ever APME Innovator of the Year Award present their concepts in 15-minute segments. At the conclusion, APME editors will decide the winner. The finalists are the Milwaukee Journal Sentinel, for its watchdog reporting team; the Las Vegas Sun, for its Web site innovations and Florida Today, for its mission control approach

Location: Pavilion Ballroom

• 11-12 a.m. Two Great Ideas Workshops

Juice your Web work

Josh Awtry, AME for presentation, The Salt Lake Tribune, on hyper local sites. Meg Downey, managing editor, The Tennessean, on "passion" sites. Joe Hight, director of information and development, The Oklahoman, on specialty "know it" sites. Jim Ripley, executive editor, The East Valley Tribune, on award- winning investigative packages on the Web.

Locations: Veranda A

Small newspapers shine

They may be small, but these newspapers innovate with the best of them. Jan Touney of the Quad City Times of Davenport, Iowa, on its prep sports and Hawkeyes Web sites; Lou Brancaccio of the Columbian in Vancouver, Wa., on its "Unstuck" series that helped readers improve their lives in a tough economy, and Mark Baldwin of the Wausau (Wisc.) Daily Herald editor, on its public document of the day initiative.

Locations: Veranda B

Conference concludes at the Red Rock Casino and Resort